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Professional Certificate

Marketing Communications & Consumer Behavior

The digital economy has rewritten marketing playbooks, and the skills you need to reach consumers and businesses are continuously evolving. Specialized skills can add value beyond a degree, allowing you to distinguish yourself in today's competitive marketplace.

To help business and marketing professionals like you more effectively target customers and understand buyer behavior, eRasmussen has created the Marketing Communications & Consumer Behavior Professional Certificate—a non-degree, non-credit training course to add to your portfolio.1

Get started in the Marketing Communication and Consumer Behavior Professional Certificate today

Break Through the Noise and Reach Your Audience

While the tools that are used to communicate to consumers may be changing, the skills to have your message heard are growing in importance. This Professional Certificate focuses on the skills necessary to develop a clear understanding of the wants of your audience and the need to break through the clutter to reach them.

By taking these courses in the Marketing Communication and Consumer Behavior Certificate, you are enhancing your knowledge in marketing strategy and focusing on understanding what motivates consumers—then applying that knowledge to effectively cater your marketing approach.


Evolve Your Career

Cultivate in-demand, relevant job skills quickly and increase your potential without an overwhelming investment of time or money.

Adapt to a Changing Market

Sharpen critical skills such as those related to the relationship between marketing communication and brand strategy, developing brand messaging and how to incorporate consumer behavior insights into marketing plans.

Upskill Your Career

Market research analyst professions are projected to grow 20% between 2018-2028. 2

Build Your Resume

These credentials represent a validated, specialized skill competency to showcase on your resume, to help gain a competitive edge.


What You Will Learn

  • COURSE 1:

    Marketing Communications

    • Outline the relationship between marketing communication and brand development
    • Explain the components of communicating a brand strategy
    • Develop a brand messaging architecture using strategic questioning.
    • Analyze customer-focused copy that resonates with the brand messaging architecture
    • Map a network of internal and external infuencers who can advocate for the brand messaging strategy
    • Recommend an integrated marketing communication plan to decision makers.
  • COURSE 2:

    Consumer Behavior

    • Evaluate the role consumer behavior plays in marketing
    • Analyze the impact an individual's perception, personality and attitudes have on consumer behavior
    • Analyze the impact that external environmental factors and culture have on consumer behavior.
    • Examine the decision-making process and its influence on consumer behavior
    • Assess company-controlled factors and policies that sway consumer actions
    • Design influential marketing strategy based on consumer behavior insights
    • Learn organic web search, SEO and content marketing for e-commerce, keywords and analytics.
marketing skills
Move your career forward with the tools and skills needed to communicate to consumers.

Show Your Proficiency

Courses can be taken in any order. Each completed course will earn you a badge. Completing them all with qualify you for the Professional Certificate. Show your proficiency by sharing your badges and certificate on your resume or LinkedIn®.3

Get Started


Affordable and Convenient

Affordable and Convenient

Engaging content such as videos, infographics and interactive elements emphasize skill mastery; not just theory. Earning a Professional Certificate means quickly realizing the benefits of your new proficiencies with validated skill competencies to showcase on your resume.

Plus, all of the eRasmussen Professional Certificates are available to everyone with no costs or fees to help support our community of motivated learners.4

  • Career training that’s easy to manage

    • No cost to you 4
    • Cloud-based and available on your time
    • Average completion time per course is just six to eight hours 5
    • Easily digestible content units (45–90 minutes), including video, images and interactive elements that keep you engaged
    • Our courses save your progress in real time, allowing you to pause your work and complete it later

2 courses

$0 per course

100% online


Start your Professional Certificate today!

For any questions concerning Professional Certificates, please call 833-725-1353.

Get Started

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