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Professional Certificate

Sales Fundamentals

To help you learn to develop strategic sales plans and become an effective salesperson, eRasmussen has created the Sales Fundamentals Professional Certificate, a non-degree, non-credit training course to add new skills to your portfolio.

Staying competitive and confident in today's marketplace is important, and to set yourself apart from the rest, you may need skills beyond a degree.1

Get started in the Sales Fundamentals Professional Certificate

Focus on Skills that Span the Sales Cycle

This Professional Certificate focuses on key business development principles, strategic sales and sales management and consumer relationship management fundamentals. In a changing market, being an effective salesperson is about more than just selling, but honing your skills in traditional, personal and strategic selling to become a well-rounded salesperson. 

When you complete the Sales Fundamentals Professional Certificate, you will have the sharpened skills that employers are looking for, giving you a competitive advantage in the sales landscape—and a new set of competencies, concepts and tools to showcase on your resume. 


Evolve Your Career

Cultivate in-demand, relevant job skills quickly and increase your potential without an overwhelming investment of time or money.

Well-Rounded Sales Skills

Sharpen critical job skills that span the sales cycle including strategic sales, sales management and consumer relationship management fundamentals.

Upskill Your Career

Sales manager job postings have increased 28% over the past four years. 2

Build Your Resume

Showcase your new in-demand and well-rounded sales skills valued by employers. Demand for candidates with business development skills rose 24% from 2016–2020. 2


What You Will Learn

  • COURSE 1

    Strategic Sales and Sales Management

    • Distinguish between traditional, personal and strategic selling
    • Create a strategic sales plan
    • Apply customer service skills before, during and after a sale
    • Describe the key functions of managing a sales force
    • Apply management strategies to a business-to-business (B2B) sales force
    • Select appropriate software platforms for sales management and customer relationship management (CRM)
  • COURSE 2:

    Business Development and Customer Relations

    • Distinguish between the primary purposes of business development and sales
    • Build strategic business-to-business (B2B) relationships to increase profitability
    • Devise tactics to identify new markets for a particular product or service
    • Develop tactics to manage the relationship between a business development representative (BDR) and the sales team
    • Apply the appropriate steps of customer relationship management (CRM) to create competitive advantage
    • Assemble emerging trends in CRM for execution of the most current IT components
sales skills
Move your career forward with key business development principles.

Show Your Proficiency

Courses can be taken in any order. Each completed course will earn you a badge. Completing them all with qualify you for the Professional Certificate. Show your proficiency by sharing your badges and certificate on your resume or LinkedIn®.3

Get Started


Affordable and Convenient

Affordable and Convenient

Engaging content such as videos, infographics and interactive elements emphasize skill mastery; not just theory. Earning a Professional Certificate means quickly realizing the benefits of your new proficiencies with validated skill competencies to showcase on your resume.

Plus, all of the eRasmussen Professional Certificates are available to everyone with no costs or fees to help support our community of motivated learners.4

  • Career training that’s easy to manage

    • No cost to you 4
    • Cloud-based and available on your time
    • Average completion time per course is just six to eight hours 5
    • Easily digestible content units (45–90 minutes), including video, images and interactive elements that keep you engaged
    • Our courses save your progress in real time, allowing you to pause your work and complete it later

2 courses

$0 per course

100% online


Start your Professional Certificate today!

For any questions concerning Professional Certificates, please call 833-725-1353.

Get Started

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